Orange County California Business & Corporate Online Reputation Management Services
Top Business ORM Experts & Consultants
At Digital Fusion Business Services LLc (AKA DigiFusion Media) we offer discreet online reputation management services to businesses and corporations. These services are developed to protect the corporate brand and reputation as well as the online reputation of key corporate executives and managemet.
We provide Online Reputation Management (ORM) services that include:
- Brand Management
- Reputation Monitoring
- Social Media Reputation Management
- Search Engine Reputation Management
- Online Reputation Defense
- Attorney-assisted Online Reputation Lawsuits
- Positive Reputation Enhancement
- Reputation Reviews Maanagement
- And much more
Corporate Online Reputation Management
For When Your Company is on the Hitlist!
Today if you apply for a job, there are very few instances where interviewers ask for references - they simply turn to Google to get the answers they need. The Internet has become part of people's daily existence, and it is the most revolutionary medium for communication ever experienced. Individuals and businesses are using the Internet for information and communication and nothing holds them back to vent their feelings for the world to see.
No longer is corporate online reputation management only associated with big brands. Even individuals and small businesses are targeted with venomous comment that can put them out of business permanently. There was a time before the Internet came about, when complaining about services or products was never done publicly. Not only that, companies didn't engage with their customers the way they do today and customers played a passive role too, never daring to voice their feelings in a powerful way. Bad publicity and putting a company or brand in the limelight for all the wrong reasons has become commonplace and can spell disaster for a business.
Improving your Online Reputation
Corporate online reputation management services are becoming highly sought after in order to help businesses maintain a positive on-line presence. Today anyone can say anything about anybody online. Social media has meant that consumers can have an enormous audience with whom they can vent their anger and share all their grievances with. Consumers are passing comments about you and your brand via different online platforms. These platforms are -
■blogs and forums
■social networking sites such as LinkedIn, Facebook and Twitter
■information and resource sharing sites
There are actually very few laws in place to regulate what is posted online. It is mind boggling to contemplate that Yelp, which is a leading ratings and review site is visited by no less than 40 million consumers during the month, and that customers are looking at some 14 million submitted reviews. Imagine the extent of the damage done to your company if a disgruntled employee (or even an anonymous competitor) had to place negative images or comments on this particular review site? Just one negative review can dissuade many future would-be prospects from ever being interested in your products or services.
Sales can be Negatively Affected because of Derogatory Tweets
When people look up a business online, with corporate online reputation management services, people will only find positive information. Today the Internet has changed everything, and people are jumping onto social media and tweeting about products, services and even certain people. There are some marketing executives who fail the companies they represent simply because they don't grasp that without online reputation management system in place, the company's sales can be damaged if these comments are negative.
Shareholders for instance are known to research an executive's reputation before investing in a company, and certainly celebrities do that before endorsing a company's products. Executives’ reputations can certainly affect the kind of press the company gets.
Damage Control becoming Increasingly Difficult
Corporate online reputation management has a huge impact on a company’s revenue, and marketing executives need to be protecting their company’s good image online. It will be difficult and costly to restore a company's reputation after negative comments online. With the rise in the use of social media, as well as the popularity of user-generated review sites such as Yelp, managing your online reputation has become critically important. It is the sheer number of voices involved on social media, continuously voicing their complaints and giving negative feedback which has made damage control so difficult. No wonder online reputation management (ORM) services are so important for putting a halt on negativity aimed at your brand.
Stop Negative Comments Spreading like Wildfire
Of course the first step in social media reputation management is knowing what’s being said about your business in the first place. You need to actually identify those keyword and hashtags related to your brand so as to monitor conversations that are taking place on social networking sites.
There are tools such as Hastagify.me and SocialMention for instance which can be used to monitor these keywords. These tools allow you to search social networks for keywords and hashtags related to your business. With Google Alerts, which is free, you'll receive regular notifications as soon as your brand is mentioned. Once you know what is being said about your brand online, you can respond quickly and appropriately before the negative comments spread like wildfire.
Before you contact an ORM company, first consider your goals before hiring a reputation management company to restore and protect your brand's on-line presence. Some of the main roles to look for when choosing an ORM service will be -
■ Content development and management- to rank well in search engines and to build up a good reputation, you need quality content which is organized, relevant and well written. It will also requires quality press releases so as to broadcast word about your business in the right manner. This way, Internet users will find positive results about your business which will add credibility to your brand.
■ Social media management- companies make full use of - and benefit from social media networks such as Facebook, LinkedIn, Tumblr, Google+, SlideShare, YouTube, Twitter and Pinterest. However a horrendous image or comment can have a lasting detrimental effect on your business and ORM services can assist with cleaning up your social networks. Does the ORM company that you want to hire has an in-house social media experts?
■ SEO and management- with search engine optimization, corporate online reputation management firms will work to mitigate negative customer feedback and work to ensure that Internet users won't only find you but will the information they find on you in the search results will be positive, authentic and useful.
■ Blogs are a good way to get your brand out there on the web. Apart from showing up on your SERPs and publishing positive information about your brand, blogging attracts more traffic than static websites which helps with your reputation.
Protect your Online Presence
Each reputation management campaign requires a tailored approach to your particular brand strategy. Changing the public’s perception of your particular business is going to take money, effort and time which you may not have. The best way to steer clear of these negative influences is to hire professionals who have the skills to protect your brands reputation. They work to get rid of negativity surrounding your brand before it gets out of hand.
Online reputation management isn't just another passing marketing gimmick. It is a critical part for protecting your brand's reputation. It will decrease the chances of your good online reputation being tarnished and present your business from landing up in the Internet Graveyard.
Call us today at 949-466-3528 to discuss your situation. Ask for Koz for discreet and private conversation and situation analysis.
Call 949-466-3528 or visit our office in Laguna Beach and Irvine California