The Art of Simplicity - Making full blast videos for business or home with Magisto App

December 15, 2015 @ 1:47 AM

 

Direct competition exists where businesses produce similar products that appeal to the same group of consumers. Marketing your business means you simply have to identify who your target market is and then strategize around their needs. You have to be as creative as you can when it comes to finding ways to increase awareness of what you do and what you offer. Think about how best to reach your customers and keep track of the returns you get with your marketing investment. Today’s technology has made video creation possible which is a good thing because the usage of video on the web offers many  advantages, from SEO advantages to increased sales conversions.

A Fun, Productive Tool

A mobile app such as Magisto can ...

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Business Online Branding, Reputation Management & Industry Authority

October 13, 2015 @ 11:24 PM

In order to expand the reach of a business, online branding is an effective and needed strategy. Small businesses who can’t afford to spend too much with advertising will likely find online branding the best way to be known by customers and clients. Here we will discuss the 3 most important areas of online business success – online reputation management, online branding and industry authority.

Creating a personalized and meaningful logo is a good start for online branding. This logo could be placed in the business website, social media business account, business cards, business forms and emails. A logo will become an image that will represent the company both online and offline. So pay special attention to the creation of a ...

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Triple Your Customer Conversion Rates with Proper Web Design - Part II

October 3, 2015 @ 12:30 AM

Part II - Triple Your Customer Conversion Rates with Proper Web Design

Lynda.com’s landing page features only a few key pieces of content, a header that includes their logo, navigation buttons, and a search bar, plus a place to become a member and to sign in; their main headline, their major graphic that includes the try it for free button, a small button to see more information; and a background image.  That’s it.  They clearly offer the ability to learn more for people not quite swayed, but those buttons are small and less noticeable.  The buttons that stand out all involve becoming a member.  With the background image and the multi-piece graphic, their page feels complex and informative, while it really ...

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Triple Your Customer Conversion Rates with Proper Web Design -Part I

September 7, 2015 @ 8:33 PM

Part I - Triple Your Customer Conversion Rates with Proper Web Design

While designing a website may seem to be all about aesthetics, small changes can actually have a huge effect on making conversions according to online reputation services president Koz Khosravani of Digital Fusion Business Services.  People are accustomed to certain layouts, respond better to particular words, and can be guided exactly how you want them with careful and precise planning.

The first thing to keep in mind when designing a business website is to pick a focus.  For most businesses the focus should be on what earns them money, either customers making a purchase order or, say, booking a room at a hotel.  All of your designing should aim to ...

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Identity theft affects on online reputation and branding

July 22, 2015 @ 11:51 PM

Protecting Your Assets and Reputation from Identify Theft

Identity theft and fraud refers to when someone takes personal information from another person and uses it to make purchases and actions under the other person’s name.  Most people are aware of the dangers of identity theft and the risk for significant financial losses.  However, Koz Khosravani of Digital Fusion Business Services warns that most people are not aware that identity theft can do other lasting damage.

 

                Every time someone wants to take out a loan, purchases a home, rents an apartment, opens a bank account, starts up utilities, purchases a gun, and more, their credit and personal information...

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How to Grow your Business with Google Tools and Technologies

June 6, 2015 @ 7:46 AM

In business today, because of the competitiveness, you have to ensure you do everything right, even before you start. Once on the go, you have to find every which way you can to let your potential customers know why they should be doing business with you. Nearly all businesses in the 21st century use Google in one way or the other. Some of the tools which Google have made available to online businesses are among others Google Maps, Google Analytics, Gmail and  Adwords.



 

Google provides these tools to simply help you in all your marketing and business operations, and having a website too will provide your customers with well-focused information about your business.  Even with your website, by easily setting up a Google ......

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Passion not needed for starting a successful business!

May 1, 2015 @ 11:22 PM

 

OK, that is a bold statement! Passion not needed for starting a successful business! Everyone and their cousins tell you that the number 1 thing you need to start a successful business is having "passion" for your products or services. The theory is that if you have passion for what you do, you will do your best. Of course, it makes sense and there is a truth to that! 

The problem is that many people who have no foundation for starting a business, have not done their homework, have not planned well and have not prepared for the financial, family and time challenges they will face, simply start a business just because they have passion for it! Imagine you have taken yoga classes for years and you LOVE it! So,......

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Corporate Online Reputation Management

April 17, 2015 @ 11:41 PM

Corporate Online Reputation Management

For When Your Company is on the Hitlist!



Today if you apply for a job, there are very few instances where interviewers ask for references - they simply turn to Google to get the answers they need. The Internet has become part of people's daily existence, and it is the most revolutionary medium for communication ever experienced. Individuals and businesses are using the Internet for information and communication and nothing holds them back to vent their feelings for the world to see.


No longer is corporate online reputation management only associated with big brands. Even individuals and small businesses are targeted with venomous comment that can put them out of business permanently. ...

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Best Online Reputation Management Defensive Techniques and Tactics

March 17, 2015 @ 11:25 PM

Koz Khosravani

Irvine California Online Reputation Management Consultant offers tips!

 

There are many firms and companies in Orange County, California that offer online reputation management services. Some firms offer an excellent array of services and some, well, don't.

If you need online reputation management (ORM) assistance, you must focus on a few things to protect yourself and to get good results.

Always try to treat others right and avoid any online reputation issues. It is much easier to apologize once (especially if warranted) than spend hundreds of hours and thousands of dollars fighting an online attack.

Never get angry and try to attack the attacker! It will make things worse. Sometimes a 3rd party such as an ......

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Why you should never hire web designers to build a website!!

March 6, 2015 @ 11:59 PM

Why you should never hire web designers to build a website!! Orange County Website Design Firms know this secret....

 

Ok that is a controversial statement! Most people of course hire web designers to build a website! The problem of course is that you don't want just a website. Instead you want customers and clients for your business. Hence, the website should be build with marketing goals in mind. If your web designer has no experience in online marketing or search engine optimization, then they will build you a virtual equivalent of a resort but forget to build virtual roads to lead to that resort! In plain English, no customers will visit your resort if there are no roads leading to it from nearby towns! What good that ......

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