Simple steps to take to protect and enhance your online reputation and brand!

January 23, 2015 @ 8:09 PM

Simple steps to take to protect and enhance your online reputation and brand!

Advice by our Online Reputation Management Consultants 

 

Sooner or later, in this wild, wild age of internet, we have to deal with the all important issue of online reputation and brand. Some businesses deserve bad reputation due to their unethical practices. And yet, there are many legitimate firms that are target of online reputation attacks coordinated by their competitors, former employees, jealous “friends” and extortion-seeking criminal enterprises – many operating overseas. The first thing you need to know is to check your online reputation once a month. Check tools such as "Google Alerts" to see what is being ......

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Web Presence for Health & Legal Professionals

January 1, 2015 @ 4:46 AM

 

Web Presence for Lawyers, Doctors, Accountants and others

 

Ok so I was just teaching a seminar for a group of doctors and other health professionals. And one of the questions was if the marketing strategies they use should be different than other firms.

Well, the answer - to some degree - is yes!

  • Most professional practices requires localized form of marketing as opposed to nationwide or global form. An average client for these professionals would drive to their clinics and offices if the distance is on average 10 miles.... Whereas if an enterprise sells laptops, they can sell it to almost anyone anywhere (global)!
  • Also, our marketing effort should focus on service-oriented marketing techniques as opposed to product...
  • ...
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