Simple steps to take to protect and enhance your online reputation and brand!
Advice by our Online Reputation Management Consultants
Sooner or later, in this wild, wild age of internet, we have to deal with the all important issue of online reputation and brand. Some businesses deserve bad reputation due to their unethical practices. And yet, there are many legitimate firms that are target of online reputation attacks coordinated by their competitors, former employees, jealous “friends” and extortion-seeking criminal enterprises – many operating overseas. The first thing you need to know is to check your online reputation once a month. Check tools such as "Google Alerts" to see what is being said about you and your firm. Make sure to check the top ten pages of search engine results to look for any negative entity that might hurt your reputation.
Then make sure you own as much virtual real estate as you can about your firm. These include having an active presenece on major social sites such as Facebook, LinkedIn, Twitter, YouTube, Instagram and others. But also make sure when you create profiles for these sites, you use your name or firm name (as keywords) to 'create' virtual real estate based on your name that would occupy top pages of search engine - all under your control! It is as simple as that. Now if you are a target of a major negative campaign, contact us for more sophisticated ways of fighting this battle. But doing simple stuff as mentioned above will allow you to build a virtual defensive "shield" to help you with your reputation! Start today if you haven’t already….