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OK, that is a bold statement! Passion not needed for starting a successful business! Everyone and their cousins tell you that the number 1 thing you need to start a successful business is having "passion" for your products or services. The theory is that if you have passion for what you do, you will do your best. Of course, it makes sense and there is a truth to that!
The problem is that many people who have no foundation for starting a business, have not done their homework, have not planned well and have not prepared for the financial, family and time challenges they will face, simply start a business just because they have passion for it! Imagine you have taken yoga classes for years and you LOVE it! So,......