Blog Content

Jan 2, 2013
Blog Content

Today, we’re going to discuss the type of content that is
suitable for your blog in order to make it profitable.
First off, I want you to understand that there is no fixed
scope that your blog should have, which means you can write
about whatever you’re interested in.

However, the difference between a profitable blog and a
non-profitable blog is the way the blog is written. Just
imagine, would you prefer to read your university
professor’s lecture notes or the latest novel by your
favourite author?

You may prefer to read the novel because it appeals more to
your interest, or because it is not as mind-numbing as the
lecture notes by your professor. However, the most
important point is people like to read “light” stuff most
of the time. You see, when people log on to your blog, they
are not only looking for information – they are also
looking for information they can obtain easily, and better
still in a relaxed manner.

So, to attract more visitors as well as to keep your
current visitors coming back for more, it is very important
to add a human touch to your blog posts. This can be done
by simply imagining you’re talking about a certain topic
with your personal friend. An extra bonus for your readers
would be a great sense of humour, so try to add funny
comments in your articles where they are suitable.

Another important key point is to avoid addressing your
reader as a plural unit. What I really mean is you should
not write as if you’re preparing a speech. Instead, you
should write as if you’re having a conversation to a single
person because this will make your visitor think of you
more as a personal friend rather than a person of higher
authority.

Besides that, it is also very useful to establish your own
personality through your words. Human beings are very
curious creatures, so naturally your visitors would want to
know as much about you as the information you’re offering
them.

Having a distinctive personality in your blog would make a
world’s difference between your blog about gadgets and all
the other blogs about gadgets out there. This is a lot like
creating your own brand name, where people immediately
remember your blog’s name when they need to find out
information about gadgets, just like how people immediately
think of McDonald’s for fastfood or Nike for sportswear.

So, the lesson for today is to simply write as an equal
friend to your visitors, write to them as if you’re talking
to a single person and establish your own personality on
your blog.