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In order to expand the reach of a business, online branding is an effective and needed strategy. Small businesses who can’t afford to spend too much with advertising will likely find online branding the best way to be known by customers and clients. Here we will discuss the 3 most important areas of online business success – online reputation management, online branding and industry authority.
Creating a personalized and meaningful logo is a good start for online branding. This logo could be placed in the business website, social media business account, business cards, business forms and emails. A logo will become an image that will represent the company both online and offline. So pay special attention to the creation of a ...