Local Marketing - How to Market To Your Local City or Zip Code

Local Online Marketing - Finding Prospects within your City

local marketing

There are literally millions of web pages on the Internet. When we want information on something we ‘google it’, and if someone is searching for the products and services you’re selling, your business needs to be listed there too.

Interacting with Customers equals Improved Sales  

Customers want personalization - interaction with service providers. Mobile, email and social media are just a few online marketing channels that make this interaction possible. You can be interacting with your local customers through popular media channels such as Facebook, Twitter, Instagram, LinkedIn and Google+.

Many people look to social media to see what other people are saying about local businesses. When you create a post on Facebook for your business, think about your local audience and how they’ll respond. Mention the name of the area you’re in. That’s the beauty about Facebook – it allows you to target your Ads, making sure it’s only shown to those who can actually get to your store.

You’re also able to use Facebook Messenger - an instant messaging service which allows your customers to query products and services and have these queries answered privately.

Be Found on Local Business Listings

Whether you’re a tiny one-man business or a sizeable organization, local online marketing is critically important so that your present- and future clients can get information on your products and services, their pricing and how to order products.

Customers who want information about local businesses check out sites such as Google, Yelp and Yahoo Local for instance. Yahoo ranks 3rd after Google and Bing, and because it attracts millions of searches daily, you need to be listed there. Citysearch is free, and if your business is hospitality-related such as a hotel, restaurant or bar, you can add it free of charge. Listings are accessed through the Citysearch mobile app.

While some people make use of local directories to find the products and service they need, others make use of Google as well as other search engines to get the names of local businesses. There are so many good reasons to set up a Google+ Page for your business and to ensure your business is represented on Google maps.

It’s easy to set up a Google+ Business Page for your business -

●Go to www.google.com/+business and create a new listing
●Choose the type of page relevant to your business
●Fill in all your location details and as much details about your business as possible
●Verify your business or else it won’t show up in the relevant listings listings
●Visit your new Google+ Business Page and complete every field
Provide photos of your business and products as this can help improve search results
Bookmark your Google Places for Business Dashboard so that you can update information on your business.Google+ Business Page can be used to communicate with customers and you’ll start to see your business show up in Google Search results


Contact details are vitally important and your company’s name, address, phone numbers, email address and website need to all be provided.

Got Something to Sell – Have Your Own Webpage

If you’re not a computer wizard, there are website builders who can get a website designed and published for you. They know all about search engine optimization and how to apply it so that your website comes up on the first pages.

Once your website is in place you can ensure your content is organized logically, it is kept updated and that its clarity and attractiveness encourages customers to come back for more.



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