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Oct 11, 2017
I just audited cyber security of 4 small to mid-size companies and organizations (both non-profit and for-profit). Wow – wasn’t expected such poor results. It reminded me of educating Boeing corp. managers and engineers in the age of Windows XP when they a few departments at Boeing were still using Windows 95! Way behind the times and yet the departments were part of the leading aerospace company in the world!
Aug 3, 2017
The internet makes it easier than ever to start a business, offer a product, and gain a following. This means that the average person can take one idea and build a successful business from it. However, it also means that now businesses have to compete with more and more people, and customers have to wade through tons of potential options. Traditional marketing techniques cannot keep up with the current business atmosphere. With so many competitors, how do you stand out?
May 18, 2017
Companies interested in that coveted first page ranking need to invest in content writing. Content writing keeps your page current and updated so that both Google and your clients know that your company is still relevant. It shows that your company is actively invested in finding new clients, whereas outdated webpages may make potential clients worry that the information provided is also outdated.
Jan 13, 2017
People do not want to deal with companies. People want to deal with people. So how do people ever choose which company to actually trust their money with? They ask for advice. In times before the internet, people relied mostly on the trusted words of their friends and family for advice. Now that the internet is common, however, more people are turning to review sites such as Yelp. The key is trust. People need to feel like they can trust what is said about a company.
Jul 1, 2016
content writing has quickly become one of the best ways to make your company relevant online. Quality content writing should benefit both human readers and search engines. Google is constantly updating their algorithms to make their search engines find the best content for their users. This means businesses need to be putting out exceptional, original content frequently.
Mar 1, 2016
Companies that are only using traditional marketing techniques are missing out on a huge selection of potential customers. This technology-dependent area opens the door to a plethora of multimedia possibilities. One of the best online marketing techniques is the use of video marketing.
Jan 4, 2016
Social media has over taken the internet and businesses need to cash-in says online reputation management company president Koz Khosravani. Social media is an excellent way to get your company known and can be a relatively simple process. The most important thing to keep in mind for social media is to stay active and do your research.
Nov 2, 2015
Make sure backlinks are legitimate and useful. Google’s algorithm favors websites and activity that is valuable and relevant. They penalize people trying to seem important for the sake of search engine rankings, so for the best chance of not being penalized, make sure your backlinks are as legitimate as possible.
Oct 22, 2015
While many things go into developing online presence, the first step new businesses must take is in creating an initial website. Quality web design relies on a number of different factors. The most important thing to keep in mind when designing or having someone design a website is to put functionality over attractiveness.
Sep 1, 2015
Handling all of those pieces on your own can mean certain areas fall behind. One of the best ways to keep on top of all your business-related responsibilities is to hire a business coach. Just like an athletic coach, business coaches are in charge of offering their advice, opinions, and expertise to help their clients reach their full potential.
Aug 23, 2015
I just had a great talk with a very successful business owner who routinely stays at Pelican Hills Resort in Newport Coast. We met a few times in the past since the café here happens to be one of my office locations. LOL! He was not happy with his firm’s marketing ROI and was asking me about my own opinion about promoting enterprises in this new digital economy.
Aug 17, 2015
You don't need to make millions to have a million dollar lifestyle. What if in 3 months or less, you could bring in an extra $3000 to $5000 a month while keeping your current job? What if you only needed to spend 15 hours a week (2 hours every evening and 5 hours during the weekend) for this extra income? With this bonus income, you can afford to drive a Maserati ($800 lease/mo), take a 3 day vacation once EVERY month ($700/mo), join exclusive, top-of-the-line resort health clubs ($150/mo), take the family out for the best in fine dining once a week ($700/mo), and even upgrade where you live! Yes! Even just an extra $3000 to $5000 a month can give you the lifestyle of a millionaire. So why is it that the vast majority of the population spends 15 hours a week watching TV instead of launching their own business?
Jul 8, 2015
According to Koz Khosravani of Orange County-based online reputation management firm, Digital Fusion Business Services, online branding refers to the development of a marketing image for a company utilizing online resources such as websites, social media, blogs, SEO, video marketing, and content writing. Some online branding focuses mostly on making the brand immediately recognizable, while others focus on creating a whole user experience.
May 20, 2015
There are many firms and companies in Orange County, California that offer online reputation management services. Some firms offer an excellent array of services and some, well, don't. If you need online reputation management (ORM) assistance, you must focus on a few things to protect yourself and to get good results. Always try to treat others right and avoid any online reputation issues. It is much easier to apologize once (especially if warranted) than spend hundreds of hours and thousands of dollars fighting an online attack.
Feb 10, 2015
Studies show that Instagram photos featuring faces garner 38% more likes than photos without. Many believe this influx in likes is do to human nature and how people are drawn to others, whether that be through pictures or in real life.
Jan 2, 2014
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